With the help of segments, you can select customers based on a certain criteria and send more personalized campaigns.
Here are some tips to help you:
- Combine the criteria with AND or OR operators to get most diverse and unique groups of customers:
With OR customer need to fit at least one of the conditions. For example, selecting US time zone Mountain OR Hawaii will get you the customers of both time zones.
With AND both conditions must be met. For example, selecting US time zone Eastern AND Never ordered will get you only the customers from Eastern time zone who have no orders.